I've had the opportunity to work with a variety of marketing firms in the appliance industry. While some have been highly effective in driving traffic and sales to our stores, others have fallen short in terms of delivering real value. One of the biggest challenges I've faced is finding a firm that can accurately track the return on ad spend (ROAS) for our campaigns.

ROAS is a critical metric for any marketing effort, as it allows you to understand the efficiency of your spend. By tracking your ROAS, you can see exactly how much revenue is generated for every dollar you spend on marketing. This information is vital in making informed decisions about your advertising budget and campaigns. Unfortunately, many marketing firms are not equipped to provide this information, as they do not take the time to set up tracking for conversions and cost of goods sold (COGS) in Google Shopping.

In order to maximize the return on your marketing investment, it's important to work with a firm that has the capability to accurately track your ROAS. A marketing firm that is able to provide this information will have a deep understanding of your business and be able to make informed recommendations on how to optimize your campaigns. They will also be able to provide insights into areas where you can improve your spend, as well as provide valuable insights into the performance of your campaigns.

When evaluating marketing firms, it's important to ask about their ability to track ROAS. If a firm is unable to provide this information, it's a good indicator that they are not taking the time to set up the necessary tracking and are not equipped to deliver the results you need. In these cases, it may be time to consider a new marketing partner that is better equipped to support your business.

In conclusion, ROAS is a critical metric for any marketing effort, and working with a firm that can accurately track this metric is essential for maximizing your return on investment. When evaluating marketing firms, be sure to ask about their ability to track ROAS, and if they are unable to provide this information, consider working with a new partner that is better equipped to support your business.