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Drimmers
Drimmers Story
How Drimmers Turned Search Visibility Into Real Website Activity
Since partnering with Appliance.io, organic search has become one of Drimmers’ strongest sources of website activity, bringing more visitors, stronger engagement, and more tracked actions.
Result
More Organic Traffic. More Engaged Sessions. More Website Activity.
The increase in organic traffic was matched by stronger activity across the website. More visitors stayed engaged, and more tracked actions took place after they arrived.
64%
Engaged sessions increased by
179%
Total website events increased by
Organic search became a stronger source of engaged website activity
About
A Miami Appliance Retailer Serving Today’s Online Shoppers
Drimmers is a Miami appliance retailer serving customers who often begin their appliance search online before visiting the store or making a purchase decision.
For Drimmers, stronger organic visibility meant more opportunities to place relevant products and store information in front of local shoppers earlier in their buying journey.
Challenges
Building a Stronger Foundation for Organic Discovery
Drimmers moved from one of the industry’s largest website providers to Appliance.io in search of a stronger foundation for organic discovery and a clearer path from search to the store.
Organic search sessions
+67%
Organic search sessions increased after switching to Appliance.io, showing that more shoppers were finding Drimmers' website through organic search.
The new website needed to:
Improve organic search visibility
Make appliance product pages easier to discover
Help local area shoppers find relevant products online
Keep website content structured and search-friendly
Turn search traffic into measurable website activity
Solution
The Website Foundation Behind the Growth
Appliance.io gave Drimmers an appliance-specific website foundation designed around how shoppers search, compare, and explore products online.
Appliance-specific product page structure
Search-friendly website foundation
Updated product information to support relevance
Local discovery support for Miami-area shoppers
A website connected to how the store actually sells
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