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Slyman Bros
Slyman Bros’ Story
How Slyman Bros Runs Ecommerce at Scale
Slyman Bros needed more than a website that displayed appliances. With Appliance.io, its ecommerce channel stays connected to inventory, orders, payments, and delivery, supporting real purchases alongside its broader retail operation.
About
A Trusted Retailer With a Serious Online Sales Channel
Slyman Bros serves appliance shoppers throughout the St. Louis area through its local retail presence and ecommerce website.
For Slyman Bros, the website is not simply a place to research products before visiting a store. It gives customers another way to shop the business, complete a purchase, and move toward delivery.
Challenges
Ecommerce Cannot Operate Separately From the Business
For an established retailer like Slyman Bros, the ecommerce challenge is not making the first online sale. It is supporting consistent, high-value purchases while keeping the website aligned with the rest of the operation.
They needed an ecommerce experience that could:
Keep products, pricing, and availability accurate online
Help local shoppers reach relevant products and store information
Support complete purchases instead of only collecting leads
Move online orders into inventory and delivery workflows
Keep online and in-store activity connected
Support recurring ecommerce revenue without adding separate systems
Solution
One Connected Path From Shopping to Fulfillment
Appliance.io brings the website into the broader retail workflow. Customers can find products, complete checkout, and continue toward delivery, while Slyman Bros manages the order through the same platform supporting the rest of the business.
With Appliance.io, Slyman Bros can support:
An online appliance catalog connected to store information
Product and category pages built for appliance shopping
Customer updates from checkout through delivery
Current inventory and order information on the website
Online checkout and payment
Inventory reservation after the purchase
Delivery scheduling connected to the order
Appliance.io’s Website Builder is designed to keep online inventory and order information connected to the retailer’s operation rather than maintained through a separate website workflow.
Result
Ecommerce Contributes Meaningful Revenue Month After Month
Slyman Bros is not a story about going from zero to selling online. It shows what ecommerce looks like when it operates as an established, recurring sales channel.
$240,000
Avg. monthly website revenue
$370,000+
Peak monthly website revenue
The result is an ecommerce channel that contributes meaningful revenue while working alongside the retailer’s physical operation.
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